Morris, who was speaking on a panel at the Association of British Orchestras Conference at the Sage Gateshead, first tackled the issue of the classical concert experience:

“We need to make a concert a bit more welcoming, we need to mallow technology make audiences able to see as well as hear, and we need to trust the art form a little bit more to connect with people.”

Referencing his own event, the Bristol Proms, Morris also foresees a revolution in  how concert-goers will spend money and create new revenue opportunities:

“There are digital experimenters in Bristol who are looking at different ways of recording music and giving people different things that they might buy after a concert… I think that probably music publishing is going to evolve in those directions – there will be real revenue streams from that.”

Morris, who was speaking on a panel at the Association of British Orchestras Conference at the Sage Gateshead, first tackled the issue of the classical concert experience:

“We need to make a concert a bit more welcoming, we need to mallow technology make audiences able to see as well as hear, and we need to trust the art form a little bit more to connect with people.”

Referencing his own event, the Bristol Proms, Morris also foresees a revolution in  how concert-goers will spend money and create new revenue opportunities:

“There are digital experimenters in Bristol who are looking at different ways of recording music and giving people different things that they might buy after a concert… I think that probably music publishing is going to evolve in those directions – there will be real revenue streams from that.”