A digital advertising intelligence provider’s new survey concludes thatclassical music fans are more likely to investigate taking out a small business loan than fans of rock, jazz and folk, suggesting they’re more inclined to set up business on their own. Classical music fans are also generally huge football fans, prefer ice cream as a snack and are big fans of a good book, spending their disposable income on fiction. Other statistic thrown up by the anonymous monitoring suggested that rock fans are more likely to be in need of a student loan, dance music fans are often to be found looking for pay-day loans, and folk music fans love to play billiards. The data was gathered by monitoring the online behaviour of 6.4 million Britons, and presented by Exponential in an infographic .
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